Is your site Canonicalization clear and understandable by the search engines?.Does your site have duplicate content from page to page?.Create content that is unique, useful, and therefore shareable.Following up with Penguin which identified unnatural linking patterns to your site. If you have too many of those links pointing to your site, you may be penalized. Google’s goal with Panda was to sift out low ranking and poor quality backlinks. Do you have a search box to help users find the content they are looking for?.Are you using breadcrumbs to help with navigation?.Are the important pages easily findable on the home page? Examine your current linking structure.If users are having to use the back button to navigate through your site, this is a sign that your site’s structure is not optimal. Use a logical site linking structure that allows all important pages to be found easily from the home page. Also, make sure your page names reflect the structure of your site. Just adding pages with no logical structure doesn’t help your cause at all. So with the constant change, what are the five areas you should be focused on for your site? Be Findable Yet, when striving for long-term ranking, there are a few rules that never get old: search results continue to be part of a complicated and strategic marketing plan involving social media, long content creation, and paid search outlets.Īn interesting prediction made by the team is the Google monopoly may be ending, thanks to Firefox’s default search engine going to Yahoo. When facing Google, even the best strategies face constant change.
#POWERSUITE 2015 HOW TO#
SEO PowerSuite put together an overview of what we can expect this year and how to prepare for SEO success in 2015. The new year inspires many people to take action and get in shape, including upgrading their online presence and website.
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